Below is the sample sales letter template promoting a service :
Contents
Sales Letter Template 1 :
Your Name
Company Name
Street Address
City, ST ZIP Code
Date
Recipient Name
Title
Organization Name
Street Address
City, ST ZIP Code
Dear Recipient Name:
What costs 56cents to produce, can be mailed at a 7cents envelope for 29cents in postage, and will bring a favourable reply from more than one-third of all the people to whom you mail it?
The answer: One of our HiMax door-opener mailers.
We tailor these to the individual market and goals of each firm with which we do business. In your case, we would promote boat sales and marine services according to your objectives. Past experience has shown that an effective HiMax mailing piece will end up with substantial purchase from about one out of every eight people who receive it. That’s a record worth looking int.
May we show you samples?
Sincerely,
Your Name
Sales Letter Template 2 ( Announcing A New Service) :
Your Name
Company Name
Street Address
City, ST ZIP Code
Date
Recipient Name
Title
Organization Name
Street Address
City, ST ZIP Code
Dear Recipient Name:
It’s been a long time since we’ve spoken, so I thought I’d update you on a few things we’re doing that would be of interest to you.
We now offer a new promotions service, which allows you to provide sales incentives to your customers. We’ll fill orders for you after your customers submit coupons.
We also have a new Website-based rebate system. This is working well for wholesale promotions. I’ve enclosed a brochure about both of these new services for your review.
I’ll call you in a few days to answer any questions, and to see if we can put our creative team to work on developing new promotions for you.
Sincerely,
Your Name
Sales Letter Template 3 (Marketing And Advertising Campaigns Service) :
Your Name
Company Name
Street Address
City, ST ZIP Code
Date
Recipient Name
Title
Organization Name
Street Address
City, ST ZIP Code
Dear Recipient Name:
I understand that you have started marketing your new business.
I respect your decision, but as a marketing professional, I do want to provide you with some facts, should your initial attempt prove frustrating:
- We represent a tradition of sales success. We have created
successful marketing and advertising campaigns for
hundreds of new businesses throughout the years.
- Increased advertising helps generate business for you.
However, where can you get the biggest bang for the buck?
What works, and what won’t? Our experience—more than
30 years—tells us where to begin a campaign for a business
such as yours.
- We work with businesses of all sizes—and specialize in new
enterprises.
You might be thinking you can’t afford us. Actually, you can’t afford not to work with us. We guarantee results—in writing. Please permit me the opportunity to speak with you personally.
I look forward to your phone call.
Sincerely,
Your Name
P.S. You are assured of a 25-percent increase in business in the first week—guaranteed in writing—or you don’t pay us anything!
Sales Letter Template 4 (Insurance Billing Service) :
Your Name
Company Name
Street Address
City, ST ZIP Code
Date
Recipient Name
Title
Organization Name
Street Address
City, ST ZIP Code
Dear Recipient Name:
It is time to get EXCITED! You won’t believe the benefits for you and your company when you use our insurance billing service.
Our new service is so great, customers tell us they’ve never seen anything as FAST, EFFECTIVE, and INEXPENSIVE. Here are actual customer comments:
- “I have never experienced anything this effective—even with
insurance billing services that cost twice as much.”
- “I used another company before, but [Company] is the first
one that really worked.”
- “I signed up one day, and they started invoicing the next
day! Our cash flow improved almost overnight!”
You must try our new insurance billing service for yourself to believe it.
Call (800) 555-555 TODAY, and sign up for your FREE 30-DAY TRIAL. That’s right—we’ll do your invoicing for the next 30 days—at no expense to you. Let us improve your cash flow—and get your collections up to where they should be.
Sincerely,
Your Name
Sales Letter Template 5 (Security Service) :
Your Name
Company Name
Street Address
City, ST ZIP Code
Date
Recipient Name
Title
Organization Name
Street Address
City, ST ZIP Code
Dear Recipient Name:
Our firm recently received an extremely favorable review from the Philadelphia Inquirer, which we hope may be of some interest to you. In case you missed it, I have enclosed a copy with this letter.
Because our security service lends itself so well to your business, we would appreciate having an opportunity to speak with you, or one of your representatives, about how we can help you to cut down on unnecessary overhead expenditures.
I will call you next week to arrange a meeting with you.
Sincerely,
Your Name
Sales letters templates promoting product or service
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